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About ROC
Every diamond begins as a rock — unrefined, unpolished, and under pressure.
At ROC Consultation Group, we believe that greatness is forged through pressure, clarity is achieved through time, and success is carved by vision and execution. Founded with the core belief that businesses — like diamonds — are shaped through refinement and resilience, ROC exists to guide entrepreneurs through their most pivotal transformations.
We don’t just consult. We elevate.
Through white-glove capital raising strategies, elite-level business guidance, and a commitment
to precision, ROC sets the Diamond Standard in business consultation.
Whether you're a founder looking to raise capital, a CEO preparing to scale,
or a creative mind ready to bring structure to your vision — ROC provides clarity,
confidence, and elite execution every step of the way.
This is more than business strategy.
This is transformation under pressure.
This is ROC.
Our FOUNDER
Eugene Shands is a visionary entrepreneur, investor, and strategist who has spent the last decade building, scaling, and guiding high-performance businesses.
With over ten years of experience in entrepreneurship and five years in the business consulting space, Eugene brings deep expertise and battle-tested insight to every venture he touches.
Before founding ROC Consultation Group, Eugene personally launched and operated multiple 6- and 7-figure companies
across various industries.
His passion for business strategy and financial structuring led him to raise over $10 million independently for small businesses — helping founders secure the capital and clarity they needed to
grow with confidence.
At ROC, Eugene’s mission is clear: to provide a white-glove consulting experience that sets the Diamond Standard in capital raising and business development. His work is grounded in transformation — turning pressure into performance and vision into execution — helping entrepreneurs evolve from concept to impact with precision and purpose.
Known for his strategic thinking, integrity, and commitment to excellence, Eugene continues to be a trusted advisor to companies ready to rise above the noise and build legacy.
Eugene Shands is a visionary entrepreneur, investor, and strategist who has spent the last decade building, scaling, and guiding high-performance businesses.
With over ten years of experience in entrepreneurship and five years in the business consulting space, Eugene brings deep expertise and battle-tested insight to every venture he touches.
Before founding ROC Consultation Group, Eugene personally launched and operated multiple 6- and 7-figure companies
across various industries.
His passion for business strategy and financial structuring led him to raise over $10 million independently for small businesses — helping founders secure the capital and clarity they needed to
grow with confidence.
At ROC, Eugene’s mission is clear: to provide a white-glove consulting experience that sets the Diamond Standard in capital raising and business development. His work is grounded in transformation — turning pressure into performance and vision into execution — helping entrepreneurs evolve from concept to impact with precision and purpose.
Known for his strategic thinking, integrity, and commitment to excellence, Eugene continues to be a trusted advisor to companies ready to rise above the noise and build legacy.
Our TEAM
Our Team
Consultants, experts, friends.
Our team is ready for anything.
Damir Boone
Vice President
Sara Shands
Customer Success Specialist
Raina Lassiter
Compliance Specialist
Our Approach
At ROC Consultation Group, we don’t believe in one-size-fits-all solutions. Every business has its own pace, pressure points, and potential—and our role is to meet you where you are. Whether you’re a startup with vision but limited resources, or a small business ready to level up, we tailor our funding strategies to fit your financial reality, not just your aspirations. Our approach is rooted in precision, adaptability, and strategic creativity—we mold models around your momentum, guiding you step-by-step through investment readiness, capital acquisition, and structural growth.
We get you the resources you need to take business to the next level.
If you're ready to take the next step, give us a call to get started today.
Us in Numbers
$10M+
Funding Secured for Our Clients
12
Partner Institutions
127
Business Partners in over 30 Countries
10 years
of Experience